As a budding social media marketer, having come from a very different background, the orientation was not unlike being in a foreign country. Just learning how to use hashtags seemed daunting at first, but after eight months of having been in this strange, yet enthralling world of social media I can honestly say it still is, daunting.
Thankfully there is a lot of help to be found on the web when it comes to establishing yourself and learning in the social media game. My favourites being Social Media Examiner, Jeff Bullas and Hubspot. While websites of this kind help a lot, when it comes to social media, the proof is in the pudding. You have to plan a strategy, campaigns and find the best quality content in your field. Once that’s done, take a leap off the edge of your comfort zone and try, try, try.
Whilst being somewhat successful at my new-found career in the digital world, I (like anybody else) have a pet peeve that I need to get off my chest; Engagement! This, if oyu are unfamiliar with the term is what we (social media marketers) live for, yet struggle to achieve. Engagement by definition is the interaction between the brand and the target market, through likes, comments, shares etc. The thing is, there are so many pages, profiles, groups and all the other entities that people follow on social media, that people rarely say anything. I term these silent followers the ‘stalkers’ of social media.
While I have no problem with them, seeing as they outnumber the ‘engage-rs’ 1000 to 1, what ever happened to basic social etiquette? I know it’s an online platform, but come on people! If I address you, or my followers as a whole, shouldn’t I be acknowledged with a simple “I agree” or “you’re right”? Since when is it acceptable to ignore a statement that someone took time to think about and execute? If it were in physical company I bet you would act differently. . .
All I’m saying is, please, stop the liking and say something, we are all becoming a decreasingly vocal and expressive race.
Engagement is a two-way street!