Reputation management (by wikipedia) is the understanding or influencing of an individual’s or business’s reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Some parts of reputation management are often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results. There are also ethical forms of reputation management, which are frequently used, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development.
As a social media marketer this includes the management of a company/brand’s image and brand message, through engaging the brand’s target market.
So, your company has a Facebook Page, a Twitter account and a LinkedIn profile that you post to once a week. You’ve even gotten likes from all your colleagues and family members but still can’t seem to get anyone else to like your page, let alone share your posts, comment or even like them. Thinking that you are going to get anywhere with such little effort is a common mistake. Unlike traditional marketing, where you could, for instance, put up an average sized billboard next to the freeway and wait for the sales to roll in, social media is a lot more time consuming and work intensive. Continue reading