Online Reputation Management: Are you doing it right?

Reputation managemenSocial media marketert (by wikipedia) is the understanding or influencing of an individual’s or business’s reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Some parts of reputation management are often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results. There are also ethical forms of reputation management, which are frequently used, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development.

As a social media marketer this includes the management of a company/brand’s image and brand message, through engaging the brand’s target market.

So, your company has a Facebook Page, a Twitter account and a LinkedIn profile that you post to once a week. You’ve even gotten likes from all your colleagues and family members but still can’t seem to get anyone else to like your page, let alone share your posts, comment or even like them. Thinking that you are going to get anywhere with such little effort is a common mistake. Unlike traditional marketing, where you could, for instance, put up an average sized billboard next to the freeway and wait for the sales to roll in, social media is a lot more time consuming and work intensive. Continue reading

Perennial Favorites: Embrace the White Space

The Daily Post

Whether you write succinct music reviews or longform essays, experimental poetry or serialized romance novels, readability matters — a lot. In this post from our archives, Michelle makes the case for posts that are (literally) easy on the eyes.

You could write The Great American Blog Post (or Australian, or German, or Vietnamese…), but if design and layout issues make it difficult to read, it’s not going to get read.  A busy background, oddly-placed photos, and colored text can all get between your message and the reader, but one of the biggest readability culprits is white space — or lack thereof.

Let us illustrate. This part may be a little painful, but bear with me:

You could write The Great American Blog Post (or Australian, or German, or Vietnamese…), but if design and layout issues make it difficult to read, it’s not going to get read.  A busy background, oddly-placed…

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Social Media Relationships: Engagement is a two way street!

As a budding social media marketer, having come from a very different background, the orientation was not unlike being in a foreign country. Just learning how to use hashtags seemed daunting at first, but after eight months of having been in this strange, yet enthralling world of social media I can honestly say it still is, daunting.

Thankfully there is a lot of help to be found on the web when it comes to establishing yourself and learning in the social media game. My favourites being Social Media Examiner, Jeff Bullas and Hubspot. While websites of this kind help a lot, when it comes to social media, the proof is in the pudding. You have to plan a strategy, campaigns and find the best quality content in your field. Once that’s done, take a leap off the edge of your comfort zone and try, try, try. Continue reading