Return to blogging 

So I’ve got a new phone and can finally get around to updating this blog.

No need for a re-introduction, all will be clear soon as I update various parts of the blog. If you do happen to read this please give me some feedback. 

I am currently living in a rural community outside Port St. John’s in the Eastern Cape. Seeing as we get our water from rain catchment and currently have no electricity, you could say we live off-grid. 

Follow me for a look at our approach to off-grid living as well as life-hacks to make your living easier.

Thanks, Mathew 


Exit stage right, pursued by a bear

As another week ends and brings us closer to the end of 2014 I spent a few minutes reflecting and have been shaken awake by the realisation that this would be my fifth year since matriculating in 2009, that has left me no less or more accomplished than what I expected in matric. The global economic climate has taken a beating since then and with the price of everything inflating out of control, I hadn’t set any of my goals in stone.

But now that I have had a few jobs and finally found something I am good at and am, to a certain degree, passionate about, it seems time for a recon of my goals and aspirations as a traveller in this age. Starting with a mind-map of my current situation, I will map out all aspects of my life right now in detail and determine a set of goals to be reached by the end of 2015, 2018 and so on…

Much like life, Social Media Strategy needs to adapt and evolve with the times and a half-yearly audit is a must. This is not only vital for content optimisation, but for reputation too.

How often do you conduct Strategy audits? Be a pal and share your stories 🙂

Exit, stage right, pursued by a bear 🙂

Foucault and social media: life in a virtual panopticon

Philosophy for change

This is the first instalment in a three-part series.

Part 2. I tweet, therefore I become
Part 3. The call of the crowd


You start the day bleary-eyed and anxious. You stayed up late last night working on a post for your blog, gathering facts and memes from about the web and weaving them into an incisive whole. Has it produced a spike in the stats? You sign in on your iPhone as you brew the coffee. But it’s too early to slip into the professional headspace – you decide that you don’t want to know. Someone has messaged you on Facebook, so you check that instead. Japanese manga mashup! Killer breaks off the cost of Lombok. Lady Gaga is a man and we have photoshopped evidence to prove it! A friend will appreciate that one, so you share it with her directly. Perhaps not something that you’d want…

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How to Rule Social Media Marketing in 60 Minutes a Day

I’m a bit skeptical about these 60 minute a day Social Media Marketing routines, but in retrospect we all have to start somewhere. Once you are managing up to 6 accounts and all their social media platforms and all the different types of media, 60 minutes will get you nowhere. I recommend at least 2-3 hours for each account, this should be sufficient time to get everything done.

Social Media Pro Tip: Industrious Social Media Marketing

Social Media

Establishing a presence on Social Media is an overwhelming challenge if it’s your first time at it. Even when doing so in your personal capacity. You need to decide on your brand image and accompanying message, by assessing your values and interests from both yours and your potential fans’ point of view.

Once you’ve got the look and feel of your account up and running, you need to decide on the type of content you will be sharing and whether or not you will be writing your own articles, blogs, posts etc. Maybe you would like to source content through social bookmarking platforms such as Digg, or Swayy. While Social Bookmarking is useful and extremely popular, it has its setbacks. The content available on these platforms may be relevant, but because it’s someone else’s work, you will lack the Continue reading

Despair and desolation: Pre-emptive failure

Although I am content with my current job, have a place to live and an income to feed me the fuel needed to go on, it seems I find myself being taken aback by the constant negativity and pre-emptive failure that has consumed our way of living.

How many times a day does one negate an attempt at something daring or frightful due to fear of failure, injury or loss?

We have evolved with the mindset that excludes any chance of success by default. A default caused by fear. Never knowing what could have been. Left pondering a life that would have been so much more, had we evaluated the pro’s and con’s of an endeavor properly, in stead of giving in to fear outright.

We need to beat out the negativity from our souls and just get on with the aforementioned life that we truly desire and most probably deserve. So here’s the challenge I am proposing, given what I have just said, you cannot say no; Go out today with an air of determination and utter belief that nothing you do will fail.

Imagine the possibilities!

Envision the outcome!


Voila! You have turned preemptive failure into fool-proof success.

Sounds easy doesn’t it?